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OPUS COLLEGE OF BUSINESS

Faced with the challenge of innovating business education, the University of St Thomas, Opus College of Business selected contXtual's RETHINK to realize their ambitious immersive learning vision. The result is the Immersive Business Simulator, a digital twin experience that expands learning beyond the classroom, offering a novel, scalable approach to business education that retains quality while reducing costs and engaging a broader student population.

Faced with the challenge of innovating business education, the University of St Thomas, Opus College of Business selected contXtual to realize their ambitious immersive learning vision. The result is the Immersive Business Simulator, a digital twin experience that expands learning beyond the classroom, offering a novel, scalable approach to business education that retains quality while reducing costs and engaging a broader student population.

rethink

ENGAGING HIGHER EDUCATION

reTHINK offers next-level engagement via a gamified learning experience, nurturing a profound, intuitive grasp of essential business principles.

ENGAGING HIGHER EDUCATION

reTHINK offers next-level engagement via a gamified learning experience, nurturing a profound, intuitive grasp of essential business principles.

ENGAGING HIGHER EDUCATION

reTHINK offers next-level engagement via a gamified learning experience, nurturing a profound, intuitive grasp of essential business principles.

IMMERSIVE SIMULATION

Rethink’s Immersive platform lets students explore business through interactive, gamified scenarios. They experience real-time consequences of their decisions in a controlled, dynamic environment.

IMMERSIVE SIMULATION

Rethink’s Immersive platform lets students explore business through interactive, gamified scenarios. They experience real-time consequences of their decisions in a controlled, dynamic environment.

GAMIFIED INSIGHTS

Engineered for comprehensive knowledge assessments, it also gains insights into student learning patterns, all while engaging them anytime, anywhere.

GAMIFIED INSIGHTS

Engineered for comprehensive knowledge assessments, it also gains insights into student learning patterns, all while engaging them anytime, anywhere.


THE CHALLENGE

The client sought to transcend the limitations of conventional business education by bringing complex, theoretical concepts to life. They needed a partner who could not only conceptualize but also rapidly execute the creation of a digital twin that would offer students a more practical and engaging learning experience.

The client sought to transcend the limitations of conventional business education by bringing complex, theoretical concepts to life. They needed a partner who could not only conceptualize but also rapidly execute the creation of a digital twin that would offer students a more practical and engaging learning experience.

The client sought to transcend the limitations of conventional business education by bringing complex, theoretical concepts to life. They needed a partner who could not only conceptualize but also rapidly execute the creation of a digital twin that would offer students a more practical and engaging learning experience.

OUR SOLUTION

OUR SOLUTION

THE IMMERSIVE BUSINESS SIMULATOR

THE IMMERSIVE BUSINESS SIMULATOR

As the development partner, contXtual utilized its innovative platform to create the Immersive Business Simulator. This cutting-edge digital twin was built rapidly and at a fraction of the cost of traditional immersive educational tools. It offers students next-level engagement through a gamified learning experience, fostering the development of a deep, intuitive understanding of key business principles. In addition to the immersive learning experience, powerful learning management tools were developed, enabling the client to manage course difficulty, content, in addition to key insights into student skill and knowledge assessment.

As the development partner, contXtual utilized its innovative platform to create the Immersive Business Simulator. This cutting-edge digital twin was built rapidly and at a fraction of the cost of traditional immersive educational tools. It offers students next-level engagement through a gamified learning experience, fostering the development of a deep, intuitive understanding of key business principles. In addition to the immersive learning experience, powerful learning management tools were developed, enabling the client to manage course difficulty, content, in addition to key insights into student skill and knowledge assessment.

A THREE-PRONGED APPROACH

The Immersive Business Simulator developed for the University of St Thomas is a harmonious blend of three distinct yet interconnected components, each contributing to a comprehensive and effective learning ecosystem.

IMMERSIVE BUSINESS SIMULATOR:

At the heart of our solution lies the Simulator itself, a robust immersive platform where students can delve into the world of business through interactive, gamified scenarios. Here, the complexities of business decisions unfold in real-time, allowing students to experience the consequences of their actions in a controlled, yet dynamic environment.

A VIRTUAL UNIVERSITY:

The virtual campus offers versatile virtual classrooms designed to mimic and extend the functionality of traditional learning environments. This includes expansive auditoriums for larger lectures, collaborative team spaces for group work, a screening room for media presentation, and intimate private classrooms for focused instruction. This virtual construct not only supports but enhances the learning journey, fostering a sense of campus community and belonging.

POWERFUL LEARNING MANAGEMENT SYSTEM (LMS):

Complementing the virtual spaces is a sophisticated Spatial LMS that serves as the backbone of the educational experience. It's engineered to deliver comprehensive knowledge assessments and garner insights into student learning patterns. This powerful tool empowers the University to design and deploy new business challenges, enabling continuous curriculum innovation and adaptation to the evolving business landscape.

The integration of these components onto the contXtual platform has not only revolutionized the learning experience for our client but has also set a new standard for immersive case studies in business, demonstrating the transformative potential of virtual learning environments in higher education

RETHINK:
GAMIFIED LEARNING

ENHANCED ENGAGEMENT

By employing gamified scenarios, the Simulator allows students to actively participate in their education, developing a 'muscle memory' of business concepts. This approach leads to faster learning and greater retention of information compared to standard lectures, with the added benefit of being able to practice repeatedly and learn from anywhere.

DIGITAL TWINS AND HIGHER EDUCATION:

Embracing the power of spatial computing, the reTHINK platform has enabled the client to deliver not just simulations, but captivating educational experiences. Digital twins are set to transform business education by turning mundane traditional case studies into immersive, real-time experiences, bridging gaps between campuses and fostering collaboration.

These sophisticated multiplayer simulations enhance instruction with live Avatar-driven interaction and collaborative experiences, promising to revolutionize how business concepts are taught and understood.

UST Business SImulator

UST Business SImulator

IMPACT AND RESULTS:

The Immersive Business Simulator has made a significant impact. Students now experience enhanced engagement and a robust understanding of business dynamics, while the University benefits from expanded distribution, data-driven assessments, and the ability to engage more students at reduced costs.

THE FUTURE:

We believe the use of digital twins will impact reputation, funding opportunities, attract top talent, and deliver a competitive advantage.

The Simulator is not just a tool but a revolution in education, positioning the Opus College of Business as a leader in adopting immersive technology—a formidable differentiator in the competitive landscape of higher education.

THE POWER OF RETHINK'S PLATFORM:

The swift and efficient development of the Immersive Business Simulator was made possible by the flexibility of the contXtual platform. With our advanced technology, the platform can create unlimited purpose-built virtual spaces, each meticulously tailored to meet the unique demands of any client. This capability allowed for the rapid customization of the Simulator's digital environment, aligning precisely with the educational goals of the client.

The platform’s agility ensured that the Simulator was not only a technological leap forward but also a pedagogical one, enabling a transformative educational experience that was once conceptual to become a vibrant reality for students.

LEARN HOW YOU CAN USE RETHINK FOR LEARNING.

LEARN HOW YOU CAN
USE RETHINK FOR LEARNING.

LEARN HOW YOU CAN
USE RETHINK FOR LEARNING.

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